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canpantoday at 3:04 AM3 repliesview on HN

Working in that area in Japan. I think I can provide some answers.

Payment: CC are mostly used for BtoC but if you are a BtoB SaaS you want invoice and a local presence (ie no tax or currency shenanigans for your customer).

Hand on sales: Don't expect customers to sign up for a free plan and convert. Your conversion rate will be close to 0. Mostly scammers. Instead: Contact form, Cold call, go out to events, lots of drinking.

Regarding language: Many people do not speak English. I think that surprises some, but Japan is big and you can live forever happily only speaking Japanese. So if you don't support Japanese it's a complete no go.


Replies

Scramblejamstoday at 6:37 AM

> Hand on sales: Don't expect customers to sign up for a free plan and convert. Your conversion rate will be close to 0. Mostly scammers.

Brutal! Is that true even for Japanese companies with a traditional sales force?

karim79today at 4:57 AM

In other words, don't bother from outside of Japan unless the SaaS has been fully translated into Japanese? That's what I'm getting from this response. Is that true?

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jestersontoday at 4:09 AM

> Many people do not speak English

More like noone speaks English, plainly put