The problem is, feedback cycles for projects are long. Like 1-10 years depending on the nature and environment. As the saying goes, the market can remain irrational longer than you can remain solvent.

Maybe the deed is done here, and I'd agree it's not particularly fun, but you could still think about what you can bring to the table in situations like this. Can you work on shortening these pesky feedback cycles? Can you help the team (if they even accept it) with _some_ degree of engineering? It might not be the last time this happens.

I think right now we're seeing some weird stuff going on, but I think it hasn't even properly started yet. Remember when pretty much every company went "agile"? In most cases I've seen they didn't, just wasting time chasing miracles with principles and methodologies few people understand deeply enough to apply. Yet this went on for, what, 10 years?