There's an interesting coping mechanism (verging on the conspiracy theory) popular on some Polish forums, namely that the abysmal data comes from abundance of sensors combined with them being placed (by whom and why? here's where the conspiracy part kicks in) in the most polluted spots.
Here's a debunk by a popular Polish fact checking portal (in Polish): https://demagog.org.pl/analizy_i_raporty/smog-nie-taki-zly-j...
Well, the map obviously does a lot of extrapolation. Look at Norway, for example. The bigger cities pollute the air in a 50km radius? In a country where heating is primarily electric? When Berlin and Paris don't seem to affect the air quality 20km away, despite having ten times the population?
Until recently, I've been a smog-skeptic; I figured it must be an overblown issue, as regardless of what the digital sensors and pretty graphs say, having spent almost my entire life in Kraków, I never saw it, never felt it. Still don't. Air in Kraków feels perfectly fine to me. And every time I saw someone complain, it was because of "see the PM2.5 PM10 thru the roof omg zomg!", not any actual health-related issues or discomfort.
What changed my mind about the whole thing was my kids. I may not feel the particulates in the air, but my kids do, especially my eldest daughter (who has early childhood asthma, in remission) - winter comes, particulates go up, they start coughing uncontrollably all day. Particulates go down, suddenly they're healthy again (+/- running nose).
I have limited sympathy for conspiracy theories, and very little for those burning trash in their homes, but I do understand where the smog-skepticism comes from. I still remember when Krakowski Alarm Smogowy became a thing, winter 2012; back then, this felt like a huge fad pushed by young activists on the Internet.