I was annoyed at a post by Karpathy about how much he was falling behind by not chasing every ai fad: https://news.ycombinator.com/item?id=46395714#46429236
Then I saw a few other people reference it and it's as good a term as any to describe the hot air of people telling us how amazing ai coding is without giving the code, the prompts, or the price of what they did.
Just like how that one kid in highschool had a Canadian girlfriend.