I imagine they're building this system with the goal of extracting user demographics (age, sex, income) from chat conversations to improve advertising monetization.
This seems to be a side project of their goal and a good way to calibrate the future ad system predictions.
Tbf, they already had all the data they could use as they liked as per their EULA, I don't think they need a cover story.
And also to reduce account sharing. How will a family share an account when they simultaneously make the adult account more “adult”, and make the kids account more annoying for adults.
Lots of upsides for them.
I think they're quite explicitly saying they already can determine your demographics from your chats. Which is almost certainly true for most users.
safe to say everything in existence is created to extract user demographics. it was never about you finding information, this trillion market exists to find you. it was never about you summarizing information getting around advertisement, it is about profiling you.
this trillion market is not about empowering users to style their pages more quickly, heh
Exactly, all under the guise of "protect the children" - a tried and true surveillance and control trope.