I have a buddy who was a young entrepeneur, during the Dot-Com era. He renamed his company to Company Name Dot Com. A few months later the bubble burst, and those last two words were a smelly fart to potential investors.

He was forced to a buy-out, kept as a VP, intentionally forced out, and accepted cash to settle their violation of terms.

My hackles rose when he made the name change, but... not my business. Sad to see how quickly my intuition was validated. Would his company have survived else? Dunno, of course. But hopping onto the fad wave was, in retrospect, far more dangerous than simply navigating with the assets he had.