This is the Bending Spoons model: acquire companies that have some core user base and traction with VC money.

Lay off the entirety of the staff. Focus on price modeling.

Depending on the particular software they may or may not invest some internal engineering in keeping the money flowing.

Rinse and repeat.

Italian LinkedIn hails them as one of the most innovative companies, whereas to me they seem to fall in the butt cigar business.