I never understood why eBay set things up to enable sniping.
Many years ago, there was an auction site called uBid. They had the sane rule: Bidding is open as long as there have been bids in the past 5 minutes.
So the end date could be January 24th, 3pm, but if someone bids at 2:58pm, the deadline is extended to 3:05pm. And it keeps going.
You know, like how auctions in the real world work.
In my experience, most purely online auctions, other than eBay, do work that way. Numerous auction houses, for example, including essentially all the major ones, have their auctions online now: when they are hybrid, that involves online live bidding where an online bid will cause the auctioneer in the room to keep the lot open for more bids; when they are "timed" or "online only", times are extended in some way on bids near the deadline. It does, in fact, work much better. There is still an advantage to bidding very late: there is no disadvantage, and it lowers bids in cases of irrational or imperfect opposing bidders. But it limits that process to something that can be done by hand.
eBay really seems to be the only auctioneer using the snipable process it uses.
This is how the popular car auction site bringatrailer.com bidding process works for cars sold on their site too, a quirk of which is that it makes watching the end of the auctions live online kinda fun, especially given the discussions that break out in comment section on each car up for sale while folks nervously watch the current candidate for the final bid cool down.
Much like your example, in the two minutes before the end of the auction, every new bid placed extends the auction clock by another two minutes, the winner hasn't won the auction until two minutes have passed with no further counter bids.
Completely agree with this. It's very odd that the eBay algorithm has a hard stop, as it directly discourages the price from rising when the bidding is hottest, and is absolutely susceptible to sniping.
AFAIK eBay does do this but I’m not sure if it’s only certain categories or it’s configurable by seller. I’ve definitely seen it happen
That's how whatnot does it as well (what eBay badly copied as eBay live)
This how Trade Me (NZ auction site) works: any bid in the last 2 minutes delays the close time to 2 minutes after the bid. That can happen repeatedly, and I've seen it go on for over 20 minutes on highly contended auctions. It works well.
This is how Yahoo! Japan Auctions works. If an auction receives a bid in the last few minutes, it is automatically extended.
It works quite well!
Guessing here - but they are probably relying on game theory / auction theory. They have a built in "sniping bot" - by allowing you to type your highest price, and it will auto-bid for you until that price.
The fear of being sniped encourages you to bid your maximum value, and not just wait and see if you can sneak in a lower bid. This is what all auction sites want.
Another eBay precursor auction side, onsale.com, had the same setup. The auction ended at X date/time or five or ten minutes (I forget which) after the last bid was made.
There is no need for that. They only need to implement a closing auction like stock markets. But eBay hasn't done anything since the 1990's except raise fees.
> I never understood why eBay set things up to enable sniping.
I've seen studies on auction method that suggest the difference in the final price (between explicit end time and the more traditional extend-until-bidding-stops method) is negligible for online auctions except in a few special cases. This is a marked difference from the expectation that, like a real-world in-person auction, the extending deadline might encourage further spur-of-the-moment bidding.
Whether it makes much difference to the final price or not is immaterial though if the buyers believe that it does. This is one of the (several) reasons why eBay won out against similar competition in the early days: buyers felt they were getting a better deal by being able to snipe so favoured eBay with more of their attention and this brought more sellers to the platform (which attracted more buyers, and so on round the loop). It is telling that to deal with the extra load imposed on the system by external bots refreshing pages and putting in automated bids, instead of switching to an extending auction model they implemented what is almost a built-in sniping feature.
Auction sites have to be very careful (or just very lucky) in their messaging, to convince both sellers and buyers that they are getting a good deal - any major change to how eBay works could upset the balance that they currently have in that regard and start a flood in the other direction (the more people leave, the more other people will think about leaving) to the building toward critical mass that was how they won out in those early days.