Unsure if you're able to but can you speak to how many users you have? Have you done advertising? What rate do people sign up for it now that your on a subscription.
Advertising:
Zero paid advertising so far. All organic - App Store search, word of mouth, a few blog mentions. First HN post and review in German print Magazine helped a lot.
Subscription journey:
Started with one-time payment, but hard to justify ongoing development time. Switched to subscription. Not everybody was amused.
First model was freemium – one playlist with max 10 tracks for free. Felt too limiting for new users trying to understand the app.
In December I changed it: all features free to explore, unlimited playlists, all content. Subscription only kicks in when you open the audio player – with 1 month free trial. Since then, good numbers daily with users worldwide. Feels more honest and converts better.
Advertising: Zero paid advertising so far. All organic - App Store search, word of mouth, a few blog mentions. First HN post and review in German print Magazine helped a lot.
Subscription journey: Started with one-time payment, but hard to justify ongoing development time. Switched to subscription. Not everybody was amused.
First model was freemium – one playlist with max 10 tracks for free. Felt too limiting for new users trying to understand the app.
In December I changed it: all features free to explore, unlimited playlists, all content. Subscription only kicks in when you open the audio player – with 1 month free trial. Since then, good numbers daily with users worldwide. Feels more honest and converts better.