Sniping is the only way to bid for two reasons:

- bidding more than once and allowing time for others to counter bid drives up the price through competition for the item. Sniping also removes the temptation to counter bid, rather than to stick to your maximum bid.

- not sniping allows the seller to do ghost bidding, letting them discover your maximum price (including counter bidding). Here someone always out bid you (the ghost bidder) but the seller says the winner didn't complete the sale so offers it to you at your highest bid.