> The reason why software companies grow, is because businesses demands growth.

There's only so much growth you can achieve in any vertical - the key is to realize when you've hit that limit and cut your losses. Unfortunately as a company employee you have no incentive to do that.

I doubt Vimeo would've sold if there was still lots of growth potential on the table. They've exhausted it, and for various factors were unable to cut costs internally.

Bending Spoons evaluated the situation and determined they can still extract a certain amount of profit by massively cutting costs - they gave chunk of said expected profit to the current owners, and are now implementing said strategy.

> Elon Musk famously attempted to run Twitter "lean", and look how that ended.

The decline of Twitter has all to do with Musk's politics and lack of any kind of strategy of the product (makes sense if you see it as his personal mouthpiece rather than a business). Tech-wise it seems to be working well enough. Cutting 80% of expensive engineering staff for a 1% drop in uptime of a non-critical service with no SLAs is a no-brainer.