And if no one takes your price, you fail as a business. I think that's the concern. There's not a lot of vectors I feel I can jump in to say "I'll do this for 1000/hr" without getting some bulging eyes. Because I don't have the credibility to back that up.

How to get credibilty? Well, you gotta be in industry. The thing the two consultants here are besmirching. You can't win.