> But everyone wants us to pay $10/mo. It just isn't sustainable from a consumer perspective.

And so few actually deliver $10/mo worth of value. If 1password and Fastmail - the two most important services that control my digital life - are each $60/year, that's the standard of value other SaaS companies have to beat and very few do. The ones that do are like NextDNS where they cost $20-30 per year because the people running them aren't greedy lemmings trying to pay back VC.