CoD is a different beast though. In 2021, PlayStation tracked that that 1 million players on their console only had CoD installed and played no other games. Most Ubi franchise aren't that type of game ouside Rainbow Six which has a lot of years on it now.

Ubisoft games used to be varied and innovative and they boiled a dozen IP's down to the exact same open world slop with different coats of paint while sending loved unique titles like Splinter Cell to the graveyard.

It's like the companies who have tried to be the next Destiny or WoW. Those games did not become what they were by copying predecessors but by innovating and creating something new and unique that engaged gamers.

This is what killed Bioware. Decades of innovation, each game something new and different. Improvements on previous design, ne styles of game play... then it became let's just copy what we did last time and what everyone else is doing.