The whole AAA video game industry has been struggling in recent years as oversupply, astronomical development costs, and competition from nimbler AA and indie studios have put a serious dent into their profits. And unlike EA or Activision, Ubisoft no longer has any reliable cash cow franchises, which puts them into precarious position.

But the fact that their only answer to this is doubling down on the strategy that has stopped worked years ago does not bode well for them.