> Why do I even need to do sales?

> When looking specifically at bootstrapped (self-funded) SaaS startups, this is a valid question. There are many profitable startups in the low-end B2B space ($10-$50/mo) that exclusively rely on marketing. These are the perfect lifestyle businesses that the indiehacking community is dreaming of. But they’re very hard to pull off, and leave a lot of money on the table.

Fellow technical co-founder-turned-salesperson. I'd like to add something here.

In previous businesses I relied on marketing, SEO etc.I thought "they're the gift that keep on giving" whereas sales is effort in value out. Not only is that wrong, but SEO / ads take time. For an early-stage company / product where iteration is key, sales is the fastest way to get signal.

Imagine using web conversions as the driver for iteration. It takes at least a week to kick off some campaign, months to build up, and months to have interpretable data. Plus no one's going to just tell you "no"! With sales, you can send 100 emails and in one night get some real signal. You might even get an inkling of "that's not going to work" or "ok I'm interested". In a compounding feedback loop, that is often the difference between a company that pops off and one that fizzles