To add to this, it's the same attitude that they used to create the AI in the first place by using content which they don't own, without permission. Regardless of how useful it may be, the companies creating it and including it have demonstrated time and again that they do not care about consent.
How can you get a machine to have values? Humans have values because of social dynamics and education (or lack of exposure to other types of education). Computers do not have social dynamics, and it is much harder to control what they are being educated on if the answer is "everything".