The command to load a program in TI BASIC was actually "OLD <DEVICE>". Probably because they already had "NEW".
https://www.ninerpedia.org/wiki/TI-99/4A_system_usage#Loadin...
My 40 year old memories are indeed faulty. Thanks for the correction!
FWIW, I probably confused it with Commodore Basic, since part of me wanted to put a ",1" at the end of the load command.
The reason it had the OLD command is because the original version of BASIC, Dartmouth BASIC, had the OLD command.
Microsoft BASICS didn't have it.