Congrats on saying that in the most one-sided way possible. Google makes it literally impossible for them to pay for access to search results to make the product they want (customizable subscription search with no ads), and Google also is the de-facto globally sanctioned crawler because they are the only search engine anyone gives a shit about, and also sites need to be indexed by them to survive. In short, Google owns the river and sells the boats, and the public built a wall around it. Google is in a monopoly position in search.