Yes, but the cost-to-switch is more important right now than the details, the bigger fear I have is that if such an EU alternative is successful that the US incumbents will swoop in and buy it and then you're back to square 1. That has happened quite a few times already.
And the EU governments will be advertising it.. already happened in Greece… few companies with strong core tech were bought by Microsoft and the gov was “so happy” for the “success story”.
Everybody and their mother is using Gmail anyway
Is there a mechanism the EU could use to inhibit acquisition by a non EU entity?
> the bigger fear I have is that if such an EU alternative is successful that the US incumbents will swoop in and buy it
That's usually what happens indeed. There is a lot of great tech coming from [the rest of the world] and being bought by the US.
> the cost-to-switch is more important right now than the details
I kinda disagree there. The lack of competition is the problem today. If, instead of AWS, there were 50 services all over the world and companies were distributed amongst them, then it would be much less of a problem. The problem right now is that the US can bully entire countries because those countries 100% rely on US services.
Instead of building a European replacement for AWS, I would like to see open standards allowing companies to easily switch, and different providers competing behing those standards. Or even better: companies could even mix the services: say "I want my backups replicated between this French company and this Croatian one".