I made no comment about RedHat's offerings.
I don't feel like RedHat had to do anything to sell support contracts in this case, because that was already their business. All they had to do was say they'll include container support as part of their contracts.
What they did do, AIUI based on feedback in the oss docker repos, is those contracts stipulated that you must run RHEL in the container and the host, and use systemd in the container in order to be "in support". So that's kind of a self-feeding thing.
https://access.redhat.com/articles/2726611