I found the switch of focus from startups/businesses to founders/CEOs particularly strange. Looks like a political campaign to me.
YC is a political movement. Look at their leaders' activities and what they fund.
I'm pretty sure the designer used political campaigns as inspiration
YC has always been founder first.
Back when they started in the 2000s, most traditional VCs didn't recognize that high impact individuals can easily pivot or define product categories, and only concentrated on financial engineering (DCF go brrrrrr).
YC often also mentors founders on pivots (I'd say at least a third of all startups that make it to demo day were mentored into some sort of a pivot).
YC also needs to pivot it's marketing to compete with a16z Speedrun and PeakXV Surge, both of which really center on the founder first approach or Operators-turned-Angels - which I assume this marketing shift is about.