I thought the same thing.
I also don't think there's such a thing as "made in Europe", as if it was "made in USA". Is it made in Germany, Italy, Albania..?
Could even be Turkey west of the Bosphorus.
They can fabricate the product in Bursa and do final assembly in West-Istanbul.
Plenty of supermarket products say made in Europe, particularly (but not only) white label products.
Surely it's very similar, companies can't - AFAIK - be registered in USA, they're registered in a state. USA's States have different tax and legislative climates, just like EU states do.