Who is the "we" that you think surrendered control here? Freedom of the press necessitates that anyone can publish freely even if what they publish is foreign propaganda.
Being subject to the topic promotion and suppression technologies [1] and bizarre political whims of billionaire media owners is an unusual definition of "freedom."
[1] See for example:
https://www.hrw.org/news/2023/12/20/meta-systemic-censorship...
I think "we" is everyone.
There are about 50 people on EU sanctions list that tried this, who can't travel, or engage in any normal economic activity.
I wasn't talking about press, I was talking about how ad-driven social media became effectively the only communication tool and we still refuse to enact/enforce effective regulation to curb its hegemony.