How do you define "control" here? Social media, which everyone here is complaining about, is by far the most open and democratic form of mass media that has ever existed.
Bots don't count as people. They're not represented demographically. They also don't have voting rights. Yet they're spreading propaganda to influence how people vote. So one could argue social media is rather anti democratoc.
Social media, which everyone here is complaining about, is by far the most open and democratic form of mass media that has ever existed.
It would be if it were actually social - if the messages people saw were written by authors those people were interested in because of some kind of social relationship. But of course that's not really the case.
One problem here IMHO is that the meaning of terms like "press" and "media" has shifted significantly with modern Internet trends. Freedom of the press used to be an extension of freedom of speech. The principle was essentially the same but it acknowledged that some speech is organised and published to a wider audience. Neither has ever enjoyed absolute protection in law anywhere that I'm aware of because obviously they can come into conflict with other rights and freedoms we also think are important. But they have been traditionally regarded as the norm in Western society - something to be protected and not to be interfered with lightly.
But with freedom must come responsibility. The traditional press has always had the tabloids and the broadsheets or some similar distinction between highbrow and lowbrow content. But for the most part even the tabloids respected certain standards. What you published might be your spin but you honestly believed the facts in your piece were essentially true. If you made a mistake then you also published a retraction. If someone said they were speaking off the record then you didn't reveal the identity of your source. You didn't disclose things that were prohibited by a court order to protect someone involved in a trial from prejudice or from the trial itself collapsing. Sometimes the press crossed a line and sometimes it paid a very heavy price for it but mostly these "rules" were followed.
In the modern world of social media there are individuals with much larger audiences than any newspaper still in print but who don't necessarily respect those traditional standards at all and who can cause serious harm as a direct result. I don't see why there is any ethical or legal argument for giving them the same latitude that has been given to traditional media if they aren't keeping up their side of the traditional bargain in return. We have long had laws in areas like defamation and national security that do limit the freedom to say unfair or harmful things. Maybe it's time we applied the same standards to wilful misinformation where someone with a large audience makes claims that are clearly and objectively false that then lead to serious harm.
I’d argue that social media stopped being democratic as it introduced algorithmic content selection. But today perhaps a bigger problem is bot farms shaping public opinion.