> It was powered by some of the most impressive technology around at the time, but you’d never even know it because you were too busy getting shit done.
If you're busy getting shit done you will not have time to engage with ads. That became a problem once technology switched from being a tool to an advertising delivery vehicle.
Until you have to do extra work to get them out of your way, wait for them to end, scroll more down/up and so on. They're also one more thing making UIs less deterministic which IMO is a lost art.