You know, I've speculated before that Facebook's video metrics fraud might have disrupted the entire industry, because people copy their "success". It's why autoplaying videos etc

I wonder if MFABT is a similar justification

Does MFABT work? It's possible. But people have complained about Facebook for years as a buggy product. And it doesn't fulfill what it's apparently meant to be used for https://news.ycombinator.com/item?id=14147719