alt Hacker News"First, make me care" is exactly right. But I also know that anytime you have narrative non-fiction on here, someone without fail argues that the author didn't get straight into the details.
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Someone may have already been curious about the topic beforehand. I’m guessing they already have some kind of itch or curiosity. For example, someone who is interested in reading a dense technical textbook that gets straight into the details likely has a preexisting question waiting to be answered, which is why they care. That’s what motivates them to keep reading, even when the material jumps directly into the details
Know your audience: Technical people want the details.
Most people aren't technical.
This is why good writing on the web is broken up into multiple posts split by concern, and with links to the others at the top of the article.
The real problem is when they SEO the shit out of it and replace those links with irrelevant trash meant to steal your attention and people only want to share the "make me care" posts.
The writers stop bothering even posting details when they have them. They bury the lede because it's what the "make me care" crowd forces them to do.
My personal distaste for typical narrative presentations of interesting information is how often the first interesting details come 4-5 paragraphs in and then are slowly peppered from there. Really doesn't seem at odds with the advice here which can easily be applied to the opening sentence or paragraph, and title.