logoalt Hacker News

anonymous908213today at 1:09 AM1 replyview on HN

I don't agree. I think the chief problem with advertising is that it is extremely repetitive. I'm not, in principle, opposed to being informed about new things relevant to my interests existing. In a world that is completely oversaturated with content, it is hard to gain traction on something new with word-of-mouth alone, even if it is of very high quality. There is a point to being informed about something existing for the first time (maybe I'll use it), and there is a reason why people would have to pay to make use of that informational system (the barrier to entry is necessary to make the new thing stand out in the ocean of garbage).


Replies

tsimionescutoday at 8:44 AM

Advertising is never going to inform you - it is by definition about persuasion, not information. An advertisement is always designed to try to convince you to buy a different product than you would rationally choose yourself. Even a seller in a physical market telling you their tomatoes are very sweet and juicy is simply trying to get you to buy: they have no idea, and don't care, if their tomatoes really are sweet and juicy (and definitely not sweeter and juicier than all the others tomatoes in the market), they just think you're more likely to buy from them if you hear that.

show 1 reply