alt Hacker NewsI recall an article on personalized pricing that had it reversed - the poor pricing is actually higher, bc it's harder to buy more at bulk rate / shop around / just not buy it (discretionary).
I recall an article on personalized pricing that had it reversed - the poor pricing is actually higher, bc it's harder to buy more at bulk rate / shop around / just not buy it (discretionary).
Yes, aka the boots theory or at least similar to it: If you can afford a higher upfront price you have options with a better value over the products lifetime - bulk discounts are just a special case of that.