Yea, Apple's decision to have its CEO embrace fascism has really destroyed a ton of my goodwill towards the company and I'm actively looking for alternatives, delaying further purchases, and encouraging others to do the same.
Doesn't help that they appear to have shot all of their UX designers into the sun judging by the most recent iOS and MacOS upgrades.
Don't forget that he did it for Trump's first admin too. Cooperation with the government seems to be an imperative beyond the CEO's control.