alt Hacker News> Text is searchable, skippable, scrollable, compact, transmissible, and accessible in a way that audio and video have never managed to be.
That's just a very long way of saying it's difficult to monetise; it's why audio and video are preferred by producers of content.
Few people are interested in disseminating an idea, a concept, anything... they are interested in levelling up their fame and followers. Text is typically no good for that.
Video keeps blowing up because people want to connect with humans, and life is making that harder than it needs to be, so people are settling for these weird parasocial echo chambers. With the rise of AI, all text is suspect, and authenticity is king.