Damned if they do, damned if they don’t.
Initially they didn’t have it, people complained, now they do, and people still complain.
Wrong bothsidesism. The right choice was making a functional product. This is not that.
> Damned if they do, damned if they don’t.
So you can either keep a tag on your stuff that lets anyone know where you are at all times, or just not misplace your keys. It really doesn't seem that hard to not use something this privacy intrusive if that's your threat model.
Considering theft is a property crime and stalking is often a prelude to much worse, I think they made the right choice.