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randycupertinoyesterday at 5:09 PM5 repliesview on HN

I feel like they artificially made their prices super low for the last couple years and intentionally operated at a loss as a business tactic to force out competition and kill off local grocery stores. There were instances of their prices being lower than Walmart or other budget stores. The avocados were $0.25 each and carrots were half price of ones in Safeway, even ground beef was weirdly cheap. One time as a comparison I put the same items in my cart for Amazon fresh and Walmart and it was $21 at Amazon fresh and $36 at Walmart. WAY cheaper than Instacart too.


Replies

lelandfeyesterday at 5:39 PM

> operated at a loss as a business tactic to force out competition and kill off local grocery stores

Wouldn't surprise me. I know a guy who invented a device for truckers that became ubiquitous in truck stops across the US. This would've been like 2014.

He refused to sell on Amazon, so Amazon duped his product and sold it at something crazy, like half price, until he agreed to list (at which point they dropped their competing product)

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noboostforyouyesterday at 6:22 PM

> I feel like they artificially made their prices super low for the last couple years and intentionally operated at a loss as a business tactic to force out competition

iirc that's exactly what Amazon did to destroy diapers.com over a decade ago

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kkukshtelyesterday at 6:55 PM

This is basically the playbook of every "disruptive technology" startup or FAANG initiative of a similar stripe - set prices incredibly low to bleed out competition and gain market share, then raise them once you are in the dominant market position.

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knowitnone3yesterday at 8:27 PM

That's literally their MO. They've been doing that forever.

pessimizeryesterday at 6:59 PM

Walmart isn't a budget grocery store, though. Its prices are higher than actual grocery stores (like Safeway.) Also, everyone is WAY cheaper than Instacart.

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