alt Hacker NewsTo me, this would be the expected second step, for someone infringing on their trademark. Like if a person steals your car, then you confront them and try to strike a deal to prevent involvement of authorities. If you ignore that, I think it is reasonable to expect them to report you to the police, and you to get charged with theft.
This is like, someone steals my car, so I burn down their house and murder their whole family. I can't imagine a case where 15M isn't destroying someone's entire life.