alt Hacker NewsClearly infringing on what? Do they have "leggo my eggo" itself trademarked? And is it really reasonable to think there's consumer confusion between a waffle and an egg roll that isn't using the word "eggo"?
I would say they're clearly not infringing on any plain "eggo" trademark.
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KenoFischer • yesterday at 9:55 PM
> Do they have "leggo my eggo" itself trademarked?
As a matter of fact, they do:
https://tsdr.uspto.gov/#caseNumber=77021301&caseType=SERIAL_...
The full complaint linked above has a full list of trademarks. There's also a claim for trade dress infringement, since the food truck uses the same font and red-yellow-white color scheme.
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Go find a picture of the truck.
The entire business is branded like Eggo waffles. The colors used, the font and stylistic “E” are the same, the white outlining of red letters on a yellow field is copied. It isn’t just the name and phrase, the entire brand is copied over.
I’m not making a judgment on the morality of the law. But under the law itself, I can completely understand how Kellog’s has a strong claim here