They are constantly evolving the menu and it's entirely data-driven, so yes? It's not down to the person level like tiktok but if they could, it would be.
How is the cheeseburger that you receive differently tailored to your own addiction than the cheeseburger that the following customer will receive is to theirs?
So compared to TikTok and algorithms the answer is no then? If they could I agree they would, but they can't target food on the same level that TikTok does.