I just googled confused what a "Melania screening" (Thought it was like a sort of security screening, maybe all the ICE is messing with my head) is. First time i heard about the Movie. This feels like one more step the Trump fam. took to become some sort of celebrity-king thing.
It's just grifting, bribery, and extortion.
Bezos gave $40m to make the movie. It was a way to maintain his companies position. It's standard oligarch tribute to the godfather. See Russia or Hungary for further examples.
The movie cost nowhere near that much to make. Melania got the money. It was her very own little grift, while her husband and his children have been extracting literally billions.