For those that want to remove items, You can quickly disable these options by going into Settings > Personalization > Start and turn off "Show recommendations for tips, shortcuts, new apps, and more".
It's like a 10 second fix and basically everything is gone.
I mean you can also copy my dotfiles onto your linux machine and have a more advanced system than anything windows would provide, and it'll take less than ten seconds, but this is 'fiddling' or somethin.
That's not what I'm referring to... it was a beta test that included actual internet ads in the start menu search results... It was literally a product I was looking at on the previous day.