I think they are going all in on Alexa+ and cutting many other teams (speaking fully as an outsider). The new Echo Dot Max makes controlling your TV/Browsing youtube with natural language really nice (same for exploring Amazon Music - Spotify needs to catch up with this fast). Subscriptions for AI in the living room is what they are first movers of at the moment.
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I think they are going all in on Alexa+ and cutting many other teams (speaking fully as an outsider). The new Echo Dot Max makes controlling your TV/Browsing youtube with natural language really nice (same for exploring Amazon Music - Spotify needs to catch up with this fast). Subscriptions for AI in the living room is what they are first movers of at the moment.