Nintendo stock is up 7.5x since 1998, compare that to amazon which is up like 200x. Nintendo shareholders would be pissed about its performance if they were american, cant say how Japanese feel about it given cultural differences.
Nintendo shareholders seem to have a fundamentally different value set.
I'd argue it's a better one.
Yeah, sure, starting from 1998 just a year after Amazon went public, when it was still just a glorified online bookstore, is the most relevant and honest comparison one could make to Nintendo.