For me, the policy question I want answered is if this was a human driver we would have a clear person to sue for liability and damages. For a computer, who is ultimately responsible in a situation where suing for compensation happens? Is it the company? An officer in the company? This creates a situation where a company can afford to bury litigants in costs to even sue, whereas a private driver would lean on their insurance.
Is there actually any difference? I'd have though that the self-driving car would need to be insured to be allowed on the road, so in both cases you're going up against the insurance company rather than the actual owner.
Personally I'm a lot more interested in kids not dying than in making income for injury lawyers. But that's just me.
Waymo hits you -> you seek relief from Waymo's insurance company. Waymo's insurance premium go up. Waymo can weather a LOT of that. Business is still good. Thus, poor financial feedback loop. No real skin in the game.
John Smith hits you -> you seek relief from John's insurance company. John's insurance premium goes up. He can't afford that. Thus, effective financial feedback loop. Real skin in the game.
NOW ... add criminal fault due to driving decision or state of vehicle ... John goes to jail. Waymo? Still making money in the large. I'd like to see more skin in their game.
So you're worried that instead of facing off against an insurance agency, the plantiff would be facing off against a private company? Doesn't seem like a huge difference to me