It's a bit like the car market, where there are only a few Tesla models, and hundreds of models from other manufacturers. Google is hamstrung in not wanting to compete too fiercely against other Android phone manufacturing partners.
From the same site: https://counterpointresearch.com/en/insights/global-smartpho...
20% of all phones sold are iPhones, and 80% are Android (or not 80%? Some small percentage is probably neither). Yeah, considering the iPhone has maybe 3-5 models, and across all the Android brands, maybe 500 models?
32% are other brands... interestingly Google belongs in said "other".
Are they? Or are they just not willing to put in the resources to fight to get a bigger share?
It’s been more than long enough that I suspect no one could launch a third phone. If it doesn’t have iOS or Android it probably just won’t fly.
So I’m not sure how much they have to worry about.
Does Google have the hardware design expertise needed to compete? If they don't already posses that then it is quite a dilemma because they would need to either buy a top notch handset maker and hope that can be competive with the other Android makers. Or build it up themselves. And all this has to happen while competing with other Android makers, who will be very wary of Google. I also don't know that Google needs specific Android phones to be the best or most popular to win the things they care about. Phones are just platforms for them. Android ensures no one has a chokepoint on that.