They control reddit and used to control twitter.

There is/was an interesting period where "normies" were joining twitter en-masse, and adopted many of the denizens ideas as normal widespread ideas. Kinda like going on a camping trip at "the lake" because you heard it's fun and not realizing that everyone else on the trip is part of a semi-deranged cult.

The outsized effect of this was journalists thinking these people on twitter were accurate representations of what society on the whole was thinking.