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Scene_Cast2yesterday at 9:58 PM5 repliesview on HN

As someone who's worked with population data, I found that there is an enormous rift between reported opinion (and HN and reddit opinion) vs revealed (through experimentation) population preferences.


Replies

Machayesterday at 11:02 PM

I always thought that the idea that "revealed preferences" are preferences, discounts that people often make decisions they would rather not. It's like the whole idea that if you're on a diet, it's easier to not have junk food in the house to begin with than to have junk food and not eat more than your target amount. Are you saying these people want to put on weight? Or is it just they've been put in a situation that defeats their impulse control?

I feel a lot of the "revealed preference" stuff in advertising is similar in advertisers finding that if they get past the easier barriers that users put in place, then really it's easier to sell them stuff that at a higher level the users do not want.

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tunesmithyesterday at 11:32 PM

Well that's what akrasia is. It's not necessarily a contradiction that needs to be reconciled. It's fine to accept that people might want to behave differently than how they are behaving.

A lot of our industry is still based on the assumption that we should deliver to people what they demonstrate they want, rather than what they say they want.

make3yesterday at 10:08 PM

Exactly, that sounds to me like a TikTok vs NPR/books thing, people tell everyone what they read, then go spend 11h watching TikToks until 2am.

toss1yesterday at 10:03 PM

Sounds both true and interesting. Any particularly wild and/or illuminating examples of which you can share more detail?

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cm2012yesterday at 10:08 PM

This is why I work in direct performance advertising. Our work reveals the truth!

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