On the contrary, it's impossible to trust Amazon not to be evil, because eventually some suit with an MBA is going to go "we can make 0.001% more money this year by having orphans hand-deliver packets across the freeway, frogger style. What are people going to do, leave? Where else will they host their application built around our proprietary FireHouse LightWave Message Comorbidifier?"

On the other hand, I can trust Gary. Gary's personally responsible for GaryHosting, and he obviously takes that role seriously, given he slapped his name on the front. And if Gary fails, I can just switch to a different provider. Gary doesn't have a moat, he sells a commodity. His only advantage in this world is treating his customers well enough that they don't leave.