There are valid uses. McDonalds may not want Burger King to know they're planning to build a new location in Smallville, 'till they actually break ground, or vice versa. Don't blabber to everyone that the City wants to expand a park, so neighboring property owners will know to demand top dollar. Etc.
But yeah - honest uses are pretty limited. Which limits we can hope will be tightly enforced by new legislation.
Tough shit, Mickey D's, that's the cost of doing business.