Here's another trick someone should build in: email using emoji in the subject line is probably advertising. Sometimes from lists you like being subscribed on, but if the subject uses U+2757 (big red exclamation mark) then it's more likely "SALE ENDS TOMORROW" and less "Your order shipped!"
EDIT: HN apparently filters out that code point. Good on you.
Unfortunately, eBay uses emoji in the subject lines for a bunch of their transactional email, e.g. "<U+1F4E6>ORDER DELIVERED".