i was taught this as a matter of professional courtesy in my first job working for an ISP that did DNS hosting and ran its own DNS servers (15+ years ago). if you have a cutover scheduled, lower the TTL at $cutover_time - $current_ttl. then bring the TTL back up within a day or two in order to minimize DNS chatter. simple!

of course, as internet speeds increase and resources are cheaper to abuse, people lose sight of the downstream impacts of impatience and poor planning.