Cheesemongers have a bit less impact on society than drug dealers or Google. If Google were raking in hundreds of billions giving kids free cheese then charging them full price for parmigiana some might complain and I would not find fault in that. Scale matters.
It's not that we got hooked on YouTube (that would maybe be ok in a free market), it's that YouTube used "free" to make itself a monopoly. That's what the issue is, that you have no other options now.